I just had the chance to listen to the interview that my partner, Jan, gave recently to Lisa Marie of MetroChickradio. Jan, although she loves to talk (did I already mention that?) is shy when it comes to tooting her own horn. Listen to the interview and you’ll see why she is my hero. Yes, that was rather schmaltzy, but I meant it.

MetroChickradio is based just outside of Detroit, Michigan and is a Women’s Internet Radio Station founded by producer and talk show host, Lisa Marie. Their mission to inform, educate and empower women at every level made them the perfect venue to interview Jan on her life, work and personal philosophy.

Jan and Lisa cover a variety of subjects including Jan’s interesting and rather tawdry past. Alright… interesting, yes… tawdry, no. I may have been channeling my own past. Anyway, the part of the story that I love the most and I think speaks volumes is the very beginning. Jan was born in Peculiar, MO. PECULIAR!

The story that she did not tell was how she used to lock friends in her attic and make them pretend to make cold calls. Now it could have gone one of two ways at this point… a serial killer could have been born or what actually happened… a SUPER SALESMAN! The jury may still be out of which was the lesser evil, but I think goodness did prevail.

By now, you may have realized that this post isn’t really going to tell you much about the interview. That you are going to have to listen to yourself.

Go.
Now.

Are you still here?
Fine. I’ll tell you a smidge. Jan talks about how she has lived her life with passion and no regrets. She has followed her own path and focused on what she wants to do rather than what she is afraid of.

There. See? She’s hero-material!

Susan

This week I listened to a teleseminar presented by Elizabeth Marshall with Author Teleseminars. The notable guests were Guy Kawasaki, Rich Sloan, Pam Slim and Andy Sernovitz. Each of them served up uncommon wisdom about business that has nothing to do with business as usual.

As someone who believes in the power of personality and authenticity to build rewarding relationships (on and offline) I was delighted with the panelists’ comments. Though I don’t remember who said it, one thing in particular stuck in my head. It was a simple question that we should ask ourselves when evaluating any idea. Here it is. Would anybody tell a friend?

Wow! What a great idea evaluator. So why would someone tell a friend about your business, your podcast, your anything?

Well. there’s the cool factor. It makes me laugh. It makes me feel good. It captures my imagination. It’s interesting. And it’s important to me.

Then, there’s the ‘I get it’ factor. This ‘thing’ (even a complex thing) is understandable. It’s clear and simple (even more important when it’s complex). It’s a good deal. It’s in my best interest.

And finally, there’s the ‘I want it’ factor. It comforts me. It elevates my status. It expresses the wonderful quirkiness of me. It makes me feel (supply any of the following) sexy, powerful, beautiful, and popular or other emotional drivers.

My creative partner Susan and I frequently encounter businesses in search of a personality. These are perfectly fine people, it’s just that their collective corporate persona is devoid of anything resembling human. The language landscape is over-populated with facts in search of context. Their knowledge is lost for a lack of narrative. And don’t get Susan started on design that fails to reveal any signs of life. That makes her really cranky.

Here’s my take. Friends tell friends about things that are insanely silly and monumentally important. Friends tell friends about things that are real and relatable that can readily be re-told.

So if you’re exploring ideas on how to build a brand, attract an audience, or make more money, just ask yourself, ‘would anybody tell a friend about this?’ If the answer is no, you may be suffering from absentee personality syndrome. But don’t worry, if you’re a person (even the non-perky kind) personality can be recovered and brought to life. And life is what friends are telling friends all about.

Jan

During an interview for our podcast Conversations with Creative Minds, Guy Sanville, actor and artistic director at the Purple Rose Theatre, repeatedly used the I-word. No, he didn’t say idiot, which I mutter frequently in reference to myself. Guy chose the word industrious to describe his work habits and those of people who are successful regardless of their profession.

You just don’t hear the word industrious all that often, unless you’re watching a wildlife show about the nature of beavers. Though there’s nothing bad about it, industrious is not one of the top ten characteristics I’d like someone to use when describing me. Maybe that’s because I associate it with a faint hearted kind of praise, like having a solid attendance record. (Although, Woody Allen did say that 80% of success is just showing up.) Or maybe I simply equate industrious with the machine-like regimen of industry.

And yet, industrious is the word that Guy chose to describe his approach to the craft of acting. Which makes sense because the development of craft, the essential skills and techniques that are fundamental to all endeavors, does take work. A lot of it. But industrious doesn’t happen all willy-nilly. It demands a certain structure, a framework for accomplishment. Creating, whether it’s a character, a play or a new theory of the cosmos is work. But industrious, when applied to work you love, is not at all industrial. It’s rigorous not regimented. It’s structured but never static. It’s practiced repeatedly but is not mind-numbingly repetitious.

Industriousness and creativity are not mutually exclusive. They’re just different sides of the same coin. It’s that dynamic tension thing of apparent opposites coming together to produce work that lives instead of working at making a living.

Industrious people continually refine their craft. They are engaged in such a way that work is something more than working. In our commitment to craft, we catch an occasional glimpse of art; the ephemeral and transcendent feeling of being completely at ease in and one with the universe. It is the pursuit of this that informs and inspires the practice of craft.

As Guy reminded me, acting is about doing. Industrious people get things done without an industrial way of working. Hmm. Industrious is sounding better and better. Maybe I could strike stylish off my preferred characteristics list and replace it with industrious. I’ll always love clothes, but for now I want to get stuff done.

Jan

Guy Sanville on Creating Reality (video)

I just finished reading Jonah Lehrer’s beautifully written book, Proust was a Neuroscientist. Before you wrongly assume that I’m all egg-heady (more pointy-headed, especially on bad hair days) this book articulates in lucid and engaging prose the premise that creative types of the 19th and 20th centuries had an innate understanding of how the brain works long before neuroscience proved their insights.

This made me all skin-tingly and sweaty under the eyes (does anyone else perspire there)? You see, many of the guests that I’m privileged to interview for our podcast reveal insights about the practice and thought process of creating just as eye-opening as those in Jonah Lehrer’s book. Here’s an example.

Guy Sanville, actor and artistic director at the Purple Rose Theatre in Chelsea MI, was a guest on our show. When I asked him to define acting, he described it as being authentic in imaginary circumstances. He also said that the greatest actors are those who know how to pay profound attention to the other person in the scene.

After the rigorous crafting of a character from the inside out, it is the actors ability to pay attention to what’s going on that allows reality to arise from a make believe situation.

Coming back to the book, Proust was a Neuroscientist, the author makes a similar point, saying that the brain’s ability to pay attention is what gives rise to our sense of self. In essence, when we’re not practicing paying attention, there’s no there there. It’s our ability to listen-up, tune-in and take note that makes us real to ourselves. That’s one of the coolest things I’ve ever heard. As long as we pay attention to one another we can construct reality together. I guess that means you’re a neuroscientist and I am too.

Jan

One of of the best things about interviewing guests on our podcast Conversations with Creative Mind is that my partner Susan Bachman and I come away with fresh insights about the practice and practical application of creativity.

Interviews with Guy Sanville, actor and artistic director at the Purple Rose Theatre (founded by Jeff Daniels) are now available at www.conversationswithcreativeminds.com. Guy has mind-awakening things to say about the craft of acting and the business of constructing an artificial reality that seems, well, real. But one of his statements has a particular resonance with the way Susan and I approach our work and our lives too.

“We don’t always know what we’re doing, but we have our principles and our passions to guide us.” Guy Sanville

I’m completely on board with the concept of not-knowing. In fact, I probably hang out there more than I should. But Guy isn’t talking about not having a clue. Rather, he’s making the point that by having an intention, an idea of what you want to do, you can begin doing without waiting to know everything. It’s the willingness to not-know everything that opens the door to possibilities and possibility-thinking leads to the consideration of unlikely ideas; ideas that an informed or knowing mind would reject.

Susan and I often debate whether we’re not all that smart or if we’re just smart enough because not-knowing doesn’t stop us from getting started. Somehow, it’s in the act of doing that we discover what needs to be done. I suppose that’s what some people would call thinking outside of the box. Guy affirms that the willingness to leave behind the comfy place of knowing is a pre-requisite for the structured practice of craft.

Here’s our interview takeaway. Use not-knowing as a point of origin rather than a barrier to beginning. If you’re willing to start from stupid, really interesting ideas will emerge. The knowledge that follows will create the structure that’s needed to sustain your creative insights.

Jan

A problem is well, a problem; intractable, thorny, distracting, distressing, difficult and a pain in the neck. But, what if a problem was a puzzle instead? That’s the premise of Dr. Eric Rabkin, a professor in the Department of English at the University of Michigan. On the live version of the Conversations show, Professor Rabkin made the point that the difference between a problem and a puzzle is that a solution is built into a puzzle. You may mull over the New York Times’s crossword puzzle, searching for that nine-letter word meaning ‘record or history of’, but you know there’s a solution even if it’s not immediately available.

When a person encounters a problem, it’s time to change the approach, to deliberately shift one’s perspective, and treat the problem like a puzzle. Based on Dr. Rabkin’s observation and my experience, a shift in perspective, even the slightest little bit of a shift, opens the door to creativity. The act of thinking about a problem as a puzzle establishes the premise of a successful outcome. When approached from a puzzle point of view, a problem is relocated from the narrow, anxious realm of “how in the world can we solve this” to the expansive and possibility-filled world of “in what ways can we consider this situation?”

So, if a puzzle is an opportunity to introduce variety and consider multiple viewpoints, what can a person do to shift from a problematic perspective to a more productive point of view? The answer is so obvious it’s practically incomprehensible – simply shake-up your habits (gently) and deliberately do something differently for just a few moments. For example:

If you wear glasses, take them off for a few minutes (no walking into walls or driving)

If you hold a pen between your thumb and index finger, re-position it to the index and middle fingers and write something, anything for a few minutes

If you usually sit at a desk, try sitting on it; or better yet, lie underneath it (if your floor is cleaner than mine)

Sure, it seems a little goofy at first, but here’s the point. Changing habits of behavior will enhance your ability to shift habits of thinking. When you change the way you think, a problem has the potential to become a puzzle and a puzzle can be solved.

Jan

Top photo: Every party has one. If there had been a lamp shade this person would’ve been wearing it. Bottom photos: Left: The first guest arrives. Right: Big heads. Big egos. VIPs turn out for the Conversations with Creative Minds launch party.

No expense was spared for the lavish two-city launch of the new Conversations with Creative Minds Web Site. It was definitely OFF-THE-HOOK.

But this entry is not about the party.

When your company works from remote locations and you’re introducing a new venture, creative measures are sometimes needed to keep up the enthusiasm and excitement, and to find a new audience. Utilizing Web 2.0, we turned on our iCHATs, kept in touch, uploaded interviews from Conversations to video sharing sites, shared launch party pix on Flickr, got social on network sites and even started tweeting. Now it’s time to turn our attention to blogging.

The web site, Conversations with Creative Minds, is a talk show that explores the role that creativity plays in the lives and careers of successful people from all kinds of fields. Our podcast, Creative Juice, is two girls talking about the talk show and all other things “creative” that interest us. So I guess the blog will be two girls blogging about talking about the talk show.

Wait, I’m getting dizzy.

Well, you get the idea. We’ll blog about the talk show. We’ll blog about the podcast, including show notes on both when appropriate. We’ll blog about creativity in our own business. We’ll blog about creativity in our own lives. In short, we’ll blog, blog, blog.

Susan